A practical buyer’s guide to the 7 stock scent variants of Cat Global tofu cat litter — Unscented, Original, Персик, Green Tea, Лаванда, Activated Charcoal, and Кукуруза. Covers fragrance-load levels, regional preferences, retail pricing tiers and OEM custom-fragrance programs.

Scent is the single biggest differentiator for retail-shelf velocity on a tofu cat litter SKU. Clumping strength, dust and biodegradability are roughly equivalent across the production tier — but the right fragrance profile can lift sell-through by 30–60% in the right regional market. This guide distils what we have learned shipping 7 stock scents (plus custom OEM fragrances) to 80+ countries.

The 7 stock scent variants at a glance

Unscented tofu cat litter — for sensitive cats and vet-recommended buyers

Unscented tofu cat litter (also called “fragrance-free tofu cat litter”) is the right SKU for cats with respiratory sensitivities, multi-cat households where one cat rejects fragrance, and for retail buyers whose end consumer reads ingredient labels strictly. The fragrance load is 0.0% — i.e. only the natural soybean scent of the substrate, which is minimal and reads as “neutral” to most buyers.

At Cat Global, the unscented SKU is sold under the same SKU prefix (CG-TF-001) with the suffix -UN. It is the second-highest selling variant in EU markets (after Lavender) and the top SKU in Japan.

Original — the universal default

The Original SKU uses a clean, neutral fragrance profile at 0.4% load. It is the default retail SKU in markets where the consumer hasn’t yet formed a preference for green tea, lavender or charcoal. The Original SKU is also the lowest-cost-to-produce variant (cheapest fragrance oil, lowest load), which makes it the right lead SKU for buyers building a price-competitive retail program.

If you are launching a new tofu cat litter brand in a market where you don’t have prior sell-through data, lead with Original. Add Green Tea or Lavender as a secondary SKU once you have 3–6 months of velocity data.

Green tea tofu cat litter — the APAC hero

Green tea tofu cat litter is the most-requested scent across our APAC retail buyers. Japan, South Korea, Hong Kong, Taiwan, Singapore and mainland Chinese cities all show strong sell-through for the green tea profile — a reflection of the deep cultural association between green tea and clean / calming / wellness positioning.

Fragrance load: 0.5%. Top notes: light green tea, mid notes: hay / rice, base notes: faint wood. Pairs well with minimalist green-and-white retail packs.

Lavender tofu cat litter — the EU / Oceania classic

Lavender tofu cat litter is the top seller across our EU and Oceania accounts. Germany, Netherlands, Spain, Italy and Australia all show 35–55% higher retail sell-through for lavender than for unscented. The classical calming association translates well across both premium and mass retail channels.

Fragrance load: 0.5%. Top notes: fresh lavender, mid notes: floral herbal, base notes: faint powder. Pair with pale-purple or pastel retail packs.

Tofu charcoal cat litter — the deodorisation champion

Tofu charcoal cat litter (or activated charcoal tofu cat litter) is our highest-deodorisation variant. The formula combines a 0.7% fragrance load with activated charcoal powder blended into the substrate — visibly black granules, premium retail positioning, and the strongest ammonia-control performance in the Cat Global range.

Best market fit: MENA (where summer heat amplifies ammonia challenge), premium LATAM (Brazil / Mexico urban), multi-cat households, and any retail buyer whose end-consumer complains about lingering odour.

👉 Charcoal tofu litter also features in our eco-biodegradable guide →

Peach tofu cat litter — the SE Asia favourite

Peach tofu cat litter is a strong seller in Indonesia, Philippines, Vietnam, Thailand and Malaysia — markets where fruity fresh scents resonate more strongly than floral or green tea profiles. Fragrance load 0.5%. Top notes: ripe peach, mid notes: stone-fruit sweetness, base notes: clean cotton.

Corn tofu cat litter — the North American natural-grain pick

The Corn SKU is a light 0.4% load profile designed to echo the corn-starch binder in the substrate. It reads as “natural grain” rather than “perfumed” and resonates with US / Canadian buyers whose retail positioning emphasises “what the litter is made of” rather than “what it smells like.”

Watermelon tofu cat litter — limited seasonal run

Watermelon tofu cat litter is a Cat Global seasonal SKU, produced in limited runs for summer retail promotions. Fragrance load 0.6%, strong fruity throw. Not always in stock — ask your account manager for the next available production window.

Custom fragrance profiling for OEM programs

Above 5 MT per SKU, Cat Global can run a custom fragrance profile — your own bespoke scent developed with our in-house fragrance house partner. Typical timelines: 4–6 weeks from brief to first sample, plus an additional USD 800–1,500 fragrance-development fee (waived on programs above 50 MT per SKU).

Custom fragrance is most often requested for:

• Retail buyers building a signature scent tied to their brand identity (e.g. “ocean breeze” for a coastal-pet-brand)
• Buyers targeting a specific demographic (e.g. “baby powder” for nostalgic-positioning premium brands)
• Private-label brands whose house fragrance is a key brand asset

👉 Full OEM/ODM process in our tofu cat litter OEM process guide

Which scents sell where — by market

A quick map of which scent variant leads in which export market, based on 12 months of Cat Global sell-through data:

Need a sample of all 7 scents?

Cat Global ships a free 5–10 kg sample pack (one of each scent) to qualified buyers within 3 business days. Free for freight collect. Tell us your target market and we will recommend a 2–3 scent shortlist based on the data above.

👉 Request a scent sample pack →